AB Companies | Performance Reports | Sep 29

Above and Below Contracting

September 29 - October 5, 2026

Google Ads

Impressions

926

CTR

7.13%

Conversions

4

Cost / Conv.

$10.89

Cost

$43.57

Campaign Breakdown

Campaign	Status	Budget	Impr.	CTR	Clicks	Conv.	Cost/Conv.	Cost
Search \| General	Eligible	$1.00	125	17.6%	22	2	$3.31	$6.62
PMAX \| General	Eligible	$5.00	801	5.49%	44	2	$18.48	$36.95

Conversion Types

Conversion Category	Conversions
Phone call lead	3
Request quote	1

Keyword Performance

Keyword	Impr.	Clicks	CTR	Conv.	Avg. CPC	Cost
above and below contracting	102	19	18.63%	2	$0.29	$5.52
hydro excavation services	15	3	20%	0	$0.37	$1.10
excavation companies near me	7	0	0%	0	$0	$0
hydro excavation near me	1	0	0%	0	$0	$0

Meta Ads

Impressions

15,862

CTR (All)

4.43%

On-Facebook Leads

11

Cost / Lead

$20.48

Amount Spent

$225.33

Campaign Breakdown

Campaign	Impr.	CTR (All)	Clicks	FB Leads	Cost/Lead	Spent
Recruiting \| Leads Campaign	15,862	4.43%	703	11	$20.48	$225.33

Event Flyer

Event Shirts

Content

Need Approval: FAQ Email

Social Media Planner

Above and Below Plumbing

September 29 - October 5, 2026

Google Ads

Impressions

1,771

CTR

3.78%

Conversions

18

Cost / Conv.

$26.19

Cost

$471.47

Campaign Breakdown

Campaign	Status	Budget	Impr.	CTR	Clicks	Conv.	Cost/Conv.	Cost
General \| PMax	Eligible	$50.00	1,373	3.93%	54	17	$21.75	$369.80
Search \| Plumbing Services	Eligible	$10.00	372	3.23%	12	1	$82.83	$82.83
Search \| Camera Inspection	Eligible	$10.00	26	3.85%	1	0	N/A	$18.84

Conversion Types

Conversion Category	Conversions
Phone call lead	18

Keyword Performance

Keyword	Impr.	Clicks	CTR	Avg. CPC	Cost
faucet repair near me	118	5	4.24%	$5.35	$26.76
plumbing repair	74	1	1.35%	$9.59	$9.59
st louis plumbers	52	1	1.92%	$4.88	$4.88
drain services	25	1	4%	$16.58	$16.58
plumbing service company	15	1	6.67%	$10.03	$10.03
licensed plumbers near me	5	1	20%	$2.55	$2.55

Meta Ads

Impressions

30,833

CTR (All)

0.86%

On-Facebook Leads

2

Cost / Lead

$182.21

Amount Spent

$364.42

Campaign Breakdown

Campaign	Impr.	CTR (All)	Clicks	FB Leads	Cost/Lead	Spent
Call Campaign	26,880	0.75%	202	0	N/A	$227.19
Leads Campaign \| General	3,953	1.62%	64	2	$68.61	$137.23

Email Marketing

Fall Newsletter

Email Stats

Scheduled October Email

SMS Message After Job Completed

Hi [First Name],

Thank you for choosing Above & Below Plumbing! We'd love to hear about your experience with our team. Please take a moment to share your feedback here: [SURVEY LINK]

Your feedback helps us continue improving and providing great service to our customers. Thank you!

Social Media Planner

AB SignWorks

September 29 - October 5, 2026

Google Ads

Impressions

211

CTR

7.11%

Conversions

1

Cost / Conv.

$34.56

Cost

$34.56

Campaign Breakdown

Campaign	Status	Budget	Impr.	CTR	Clicks	Conv.	Cost/Conv.	Cost
General \| Search \| ab-signworks	Eligible	$5.00	211	7.11%	15	1	$34.56	$34.56

Conversion Types

Conversion Category	Conversions
Submit lead form	1

Keyword Performance

Keyword	Impr.	Clicks	CTR	Conv.	Avg. CPC	Cost
custom shirts	68	7	10.29%	0	$2.28	$15.93
custom hoodies	34	4	11.76%	1	$2.28	$9.12
banners and signs	43	2	4.65%	0	$3.54	$7.09
t shirt printing	22	2	9.09%	0	$1.21	$2.42
sign shops near me	1	0	0%	0	$0	$0
sign printing near me	1	0	0%	0	$0	$0

Meta Ads

Impressions

3,820

CTR (All)

3.32%

On-Facebook Leads

13

Cost / Lead

$7.72

Amount Spent

$100.34

Campaign Breakdown

Campaign	Impr.	CTR (All)	Clicks	FB Leads	Cost/Lead	Spent
Leads \| Campaign	1,493	5.16%	77	13	$6.73	$87.53
Traffic \| Campaign - Copy	2,327	2.15%	50	0	N/A	$12.81

LinkedIn Ads

Impressions

12,815

CTR

1.7%

Clicks

218

CPC

$0.32

Amount Spent

$69.60

Campaign Breakdown

Campaign	Impr.	CTR	Clicks	CPC	Spent
Ad Set- Signs	12,815	1.7%	218	$0.32	$69.60

Email Marketing

September Newsletter

Email Stats

Scheduled October Email

Scheduled FAQ Email

Social Media Planner

AB Traffic Solutions

September 29 - October 5, 2026

Google Ads

Impressions

302

CTR

5.3%

Conversions

0

Cost

$33.93

Campaign Breakdown

Campaign	Status	Budget	Impr.	CTR	Clicks	Conv.	Cost/Conv.	Cost
Search \| Arrow Boards M...	Eligible	$2.50	202	4.46%	9	0	$0	$19.89
Search \| Traffic Control E...	Eligible	$2.50	100	7%	7	0	$0	$14.04

Keyword Performance

Keyword	Impr.	Clicks	CTR	Avg. CPC	Cost
traffic control rental	47	4	8.51%	$2.52	$10.10
custom road signs	27	4	14.81%	$2.64	$10.54
rent traffic cones	6	2	33.33%	$1.47	$2.93
arrow board for sale	24	2	8.33%	$1.08	$2.15
electronic road sign rental	95	2	2.11%	$2.58	$5.15
traffic cone rental near me	13	1	7.69%	$1.01	$1.01

Meta Ads

Impressions

5,406

CTR (All)

4.16%

On-Facebook Leads

5

Cost / Lead

$21.11

Amount Spent

$105.53

Campaign Breakdown

Campaign	Impr.	CTR (All)	Clicks	FB Leads	Cost/Lead	Spent
Buy & Rent \| Call Campaign	1,853	4.1%	76	0	N/A	$54.98
Buy & Rent \| Lead Campaign	2,640	2.88%	76	5	$8.70	$43.52
Buy & Rent \| Traffic Campaign	913	8%	73	0	N/A	$7.03

LinkedIn Ads

Impressions

1,362

CTR

0.59%

Clicks

8

CPC

$8.74

Amount Spent

$69.88

Campaign Breakdown

Campaign	Impr.	CTR	Clicks	CPC	Spent
Buy/Rent Equipment	1,362	0.59%	8	$8.74	$69.88

Email Marketing

September Newsletter

Email Stats

Need Approval: October Email

Need Approval: FAQ Email

Social Media Planner